Prof. Dr. Ainurul Rosli

Professor of Enterprise and Entrepreneurship

Professor Rosli is a specialist in social value and outcome-based strategic management tailored for senior executives and Board Directors. She specialises in guiding purposeful organizations to integrate social value into corporate strategies, aligning business performance with societal impact and long-term sustainability. As Chair of the Impact and Practice Group at the Institute for Small Business and Entrepreneurship (ISBE) , UK, she advocates for transformative leadership and governance practices. An Accredited Trainer for UNDP SDG Impact Standards for Enterprises, Professor Rosli has extensive experience in delivering Leading and Managing Impact workshops for senior executives and Boards, focusing on measurable outcomes and impact and sustainability performance-driven governance; enabling senior executives and Boards to steer purposeful organizations with strategies that balance corporate success and societal value creation. Her work empower organizations to make informed decisions that align with their values, driving purposeful growth and impact to achieve the SDGs. Her professional portfolio includes advising prominent corporate clients, government bodies, and international organizations, including the Ministry of Higher Education Malaysia, the Chartered Association of Business Schools (CABS), and the Big Innovation Centre (BIC). She has also led initiatives such as the £30 million UK Government-funded Small Business Support Program "Help to Grow Management", serving as Chair of the Curriculum Committee for Innovation, and shaped national digital transformation strategies through her work on UKRI-funded projects.Professor Rosli is a Knowledge Mobiliser at the UK Parliament POST Knowledge Exchange Unit, where she bridges research and policy. She co-founded Social Value Malaysia, a regional network of Social Value International that champions impact evaluation and management. She also played a key role alongside GSG Impact in developing the Malaysia Impact Alliance (MyImpact), an independent, non-profit organization, chaired by Khazanah Nasional aiming to contribute to the growth and development of the impact investment ecosystem in Malaysia. Prior to her academic career, Ainurul established the Research Management Office at Telekom Research & Development (TMR&D) and worked as a freelance strategy consultant with AIMR International and London Research International.