Theme: Generative AI and Creative Multimedia for Sustainable Futures

The International Conference on Creative Multimedia 2024 (ICCM2024) aims to bring together research scholars, educators, practitioners, policymakers, enthusiasts, fellow students, and design entrepreneurs from various perspectives, disciplines, and fields to share and exchange their research creations and experiences on all aspects of generative and creative art and design, digital content and computing creativity and applications. Artificial Intelligence (AI) has been a game-changer in creative multimedia. AI has enabled us to create new forms of art, music, and design and it automates certain aspects of creative processes. Hence, the theme for this year conference is, “Generative AI and Creative Multimedia for Sustainable Futures.” This conference addresses the use of generative AI and creative multimedia technology in the creative and digital media industry. The primary objective of the conference is to explore how Information and Communication Technology (ICT) and its applications in creative multimedia can innovatively communicate and educate people for a sustainable future. The conference emphasizes the need for actions that contribute to environmental sustainability, societal improvement, enhanced governance, and the protection of marginalized communities. We are committed to promoting sustainable development goals, improving quality of life, providing better impact for society and the world through creative multimedia and technologies. This conference is organised in conjunction with Digital Futures International Congress (DIFCON 2024) by the Faculty of Creative Multimedia (FCM) and the Faculty of Cinematic Arts (FCA) at Multimedia University, Malaysia. This is the fourth conference that we organized, since the first one in 2021. ICCM2024 welcomes high-quality research contributions dealing with original and unpublished results on fundamental, conceptual, empirical, and experimental work in all areas of computing and generative AI creativity, generative art and design, and creative media technologies. ICCM2024 invites prospective authors to submit papers to pursue the vibrant discourse of creative multimedia.


  • Generative AI in Creative Media

    AI Generated Contents and Techniques, Generative Music and Composition, Photorealism, Generative Assets, AI-driven Tools for Creative Contents, Application of Generative Models, Human-AI Collaboration.

  • Creative Multimedia Technology

    Computer Graphics and Techniques, Animation and Visual Effects Techniques, Digital Audio, Sound Effects and Techniques, Interactive Multimedia.

  • Digital Arts and Expression

    Creative Coding, Generative Art, Interactive Installation, Experimental Media, Drone Technology, Projection Arts, Digital Creativity, Computational Creativity, Interactive Electronics.

  • Cinematic Arts, Digital Video and Film Technology

    Cinematic Fabrication, Digital Cinematic, Motion Capture, Streaming Media, Virtual Production Process, Interactive Movie, Drone Creative Videography, Worldbuilding Study.

  • Interactive and Immersive Media

    Virtual Reality, Metaverse, Spatial Design, Simulation Design, Interior and Build Environment Studies, Virtual World, Digital Twin, Emotional and Social Components.

  • Human Centric Design

    User-Centred Design, Design for Social Change, User Experience, Interface Design, Brand Experience, Gendered Design, Interactive Design, Affective Design, Ergonomic Study, System Usability.

  • Digital Game and Development

    2D / 3D Game Asset, Game Animation, Game Design and Development, Game Programming, Game Engine, AI-driven Game Design.

  • Education Technology

    Learning Analytic, Intelligent Tutoring, Personalised Learning, Smart Learning Environment, Interactive Multimedia (AR, VR, XR, Metaverse), Mobile Learning.

  • Web, Content Management and Platforms

    Web Coding, Information Design, Media Management and Platforms, User Experience and Interface Design, Mobile Design and Application.

  • Interdisciplinary Design, Development & Applications

    Sustainable Design, Design Collaboration, Advertising Design, New Product Development, Environmental Design, Culture and Heritage Design, Design for Smart City, Green Design, Design for Health, Design Education.

  • Digital Media and the Creative Industry

    Media Culture and Technology, Media and Communication. Media and Intermedia Literacy, Social Media, Mobile Media, Creative Industry, Digital Content, Digital Marketing, Future of Creative Work.


    All papers must be original and not simultaneously submitted to another journal or conference. All papers are to be prepared according to the template required by the conference proceeding. Kindly download the template (here). Authors are to supply illustrations of an appropriate quality and authors are to obtain all the necessary copyright permissions. All accepted papers will be published in indexed journals (subject to meeting the individual journal’s requirements) or Proceedings. The following are the partnering journals:

  • Malaysian Journal of Learning and Instruction (MJLI) Scopus - Q1

  • MMU Press Journals, i.e. The International Journal of Creative Multimedia (IJCM), indexed in MyCite, and MyJurnal.

  • A high quartile journal (SCOPUS Q2) in a special issue in arts and digital arts (Pending on the approval of proposal on Special Issue by the journal)

  • Other indexed on-going journal titles.



Prof. Dr. Mohd Shafry Mohd Rahim

Deputy Vice-Chancellor (Academic & International)
Universiti Teknologi Malaysia (UTM)

Professor Dr. Mohd Shafry Mohd Rahim currently holds the distinguished position of Deputy Vice-Chancellor (Academic & International) at the Universiti Teknologi Malaysia (UTM) in Skudai, Johor, Malaysia. His global academic engagement is further exemplified by his role as an Adjunct Professor at Sohar University in Oman. Prof Shafry embarked on his academic journey with the successful completion of a Diploma in Computer Science in 1997, followed by a Bachelor of Science in Computer Science with a specialization in Computer Graphics in 1999. His academic pursuits continued at UTM, culminating in the achievement of a Master of Science in Computer Science in 2004. Notably, he earned his Ph.D. in Spatial Modelling in 2008 from the esteemed University Putra Malaysia (UPM), solidifying his expertise in the field. Currently serving as a Professor of Image Processing at the Faculty of Computing at UTM, Malaysia, Professor Shafry also holds the position of Research Fellow for Media and Game Innovation of Excellence (MaGICX) at the Institute of Human-Centred Engineering (iHuMeN), UTM. His leadership extends to spearheading Image Processing and Application Research Initiatives, showcasing his dedication to advancing research and fostering innovation. Motivated by a passion for groundbreaking inventions, Professor Shafry focuses on processing diverse image types for emerging applications, aligning with the ongoing technological revolution aimed at enhancing lives. His extensive research interests span image enhancement, feature extraction, segmentation, recognition, detection, and classification, reflecting his multifaceted expertise in the field. Additionally, he has a profound understanding of deep learning, computer graphics, computer vision, and digital media. Recognizing the importance of collaboration between academia and industry, Professor Shafry has successfully secured research funding from various sources, including the University, the Malaysian Government, Industries, and international programs such as HORIZON 2020 – EU Research and Innovation Programme. Notably, he has collaborated with Billion Prima Sdn Bhd on Scanning Technology using AI and implemented Media Technology at Thirty-Two (32) Cilik Al Fateh Kindergarten under Kumpulan Pendidikan Al Fateh Malaysia (Non-Profit Organization) to foster creative and innovative thinking in children.


Datuk Kamil Othman

Chairman of FINAS (National Film Development Corporation Malaysia)

Datuk Kamil Othman is the new chairman of the National Film Development Corporation Malaysia (Finas), appointed in February 2023. Prior to this, he served as the FINAS chief executive officer.



Conference General Chair: Prof. Dr. Koo Ah Choo
Conference General Co-Chair: Ts. Dr. Vimala Perumal
Conference Secretary & Treasurer: Dr. Karolina Paterek (Head) and Dr. Tenku Putri Norishah Tenku Shariman
Keynote and Industry Speakers: Dr. Roopesh Sitharan (Head) and Ms. Qistina Ruslan
Publicity and Marketing: Mdm. Rosnani Abdul Rahman (Head), A. P. Dr. Soo Wincci and Dr. Tan Yun Yi
Design and Advertising Materials: Mr. Aliff Afiq Mohd Anuar (Head) and Mr. Ahmad Saufi Mohammed
Publication: Dr. Khong Chee Weng (Head), Dr. Elyna Amir Sharji, Prof. Dr. Neo Mai and Dr. Zainudin Siran
Co-Chairs for Technical Programme Committee (TPC): Dr. Heidi Tan Jeen-Yu, Assoc. Prof. Dr. Lim Kok Yoong and Ts. Amir Shahlan Amiruddin
Programme Booklet and Scheduling: Mr. Teo Chin Hao (Head) and Dr. Junita Shariza Mohd Nasir
Logistic and Facilities: Mr. Mohd Nazri Rusli (Head) and Mr. James Ly Toong Kwok Editorial Team: Dr. Heidi Tan Jeen-Yu, Assoc. Pro. Dr. Lim Kok Yoong, Ts. Amir Shahlan Amiruddin and Prof. Dr. Koo Ah Choo


Technical Programme Committee as Co-Chair: Dr. Heidi Tan Yeen-Ju (Multimedia University)
Technical Programme Committee as Co-Chair: Assoc. Prof. Dr. Lim Kok Yoong (RMIT Saigon South Campus)
Technical Programme Committee as Co-Chair: Ts. Amir Shahlan Amiruddin (Multimedia University)


International Reviewers:
Assoc. Prof. Tomohiro Fukuda (Osaka University Japan)
Assoc. Prof. Wael Abdelhafeez M. Abdelhameed (Applied Science University Bahrain)
Dr. Safurah Abdul Jalil (Higher Colleges of Technology, Ras Al Khaimah, UAE)
Dr. Izani Zainal Abidin (Higher Colleges of Technology, Abu Dhabi, UAE)
Assoc. Prof. Dr. Yoko Akama (RMIT Australia)
Dr. Mohd Hafizuddin Mohd Yusof (Bahrain Polytechnic, Kingdom of Bahrain)
Dr. Mahmoud AbuShawali (University of Business & Technology, Saudi Arabia)
Assoc. Prof. Dr. Ina Conradi (Nanyang Technological University)
Dr. Nhat Tram Phan-Le (Monash University, Australia)
Assoc. Prof. Dr. Astrid Kusumowidagdo (Universitas Ciputra, Indonesia)

Assoc. Prof. Ts. Dr. Muhammad Zaffwan bin Idris (Sultan Idris Education University)
Prof. Dr. Peter Charles Woods (Taylor’s University, Malaysia)
Assoc. Prof. Dr. Nurul Nisa Omar (International University of Malaya-Wales)
Dr. Tan Yun Yi (Science University Malaysia)
Dr. Kwok Wai Jing (Joyce) (Xiamen University Malaysia)
Dr. Syamsul Zahri Bin Subir (Tunku Abdul Rahman University of Management and Technology)
Dr. Nurzihan Hassim (National University Malaysia)
Dr. Mohd Fuad Bin Md Arif (Universiti Teknologi MARA)
Dr. Siow May Ling (Universiti Putra Malaysia)
Dr. Zukeri Bin Ibrahim (Universiti Malaysia Kelantan)
Prof. Dr. Teoh Sian Hoon (Universiti Teknologi MARA)
Dr. Nur Safinas Binti Albakry (Sultan Idris Education University) Dr. Siti Salwa Isa (Universiti Teknologi MARA)
Dr. Kogilathah Segaran (Cosmopoint College)
Prof. Datuk Ts. Dr. Ahmad Rafi Bin Mohamed Eshaq (Multimedia University)
Assoc. Prof. Dr. Hew Soon Hin (Multimedia University)
Prof. Dr. Wong Chee Onn (Multimedia University)
Prof. Dr. Neo Tse Kian (Multimedia University)
Prof. Dr. Neo Mai (Multimedia University)
Dr. Junita Shariza Mohd Nasir (Multimedia University)
Dr. Hushinaidi Abdul Hamid (Multimedia University)
Dr. Nursuliana binti Sulaiman (Multimedia University)
Assoc. Prof. Dr. Liew Tze Wei (Multimedia University)
Dr. Fauzan Bin Mustaffa (Multimedia University)