Theme: Generative AI and Creative Multimedia for Sustainable Futures

The International Conference on Creative Multimedia 2024 (ICCM2024) aims to bring together research scholars, educators, practitioners, policymakers, enthusiasts, fellow students, and design entrepreneurs from various perspectives, disciplines, and fields to share and exchange their research creations and experiences on all aspects of generative and creative art and design, digital content and computing creativity and applications. Artificial Intelligence (AI) has been a game-changer in creative multimedia. AI has enabled us to create new forms of art, music, and design and it automates certain aspects of creative processes. Hence, the theme for this year conference is, “Generative AI and Creative Multimedia for Sustainable Futures.” This conference addresses the use of generative AI and creative multimedia technology in the creative and digital media industry. The primary objective of the conference is to explore how Information and Communication Technology (ICT) and its applications in creative multimedia can innovatively communicate and educate people for a sustainable future. The conference emphasizes the need for actions that contribute to environmental sustainability, societal improvement, enhanced governance, and the protection of marginalized communities. We are committed to promoting sustainable development goals, improving quality of life, providing better impact for society and the world through creative multimedia and technologies. This conference is organised in conjunction with Digital Futures International Congress (DIFCON 2024) by the Faculty of Creative Multimedia (FCM) and the Faculty of Cinematic Arts (FCA) at Multimedia University, Malaysia. This is the fourth conference that we organized, since the first one in 2021. ICCM2024 welcomes high-quality research contributions dealing with original and unpublished results on fundamental, conceptual, empirical, and experimental work in all areas of computing and generative AI creativity, generative art and design, and creative media technologies. ICCM2024 invites prospective authors to submit papers to pursue the vibrant discourse of creative multimedia.


    Accepted papers will be considered for publication in either SCOPUS / MYCITE indexed journals (subject to meeting the individual's journal requirements) or SCITEPRESS Proceedings.
    Conference proceedings will be submitted by the proceedings partner for evaluation of indexing by EI (Elsevier Engineering Village Index) or SCOPUS. The following are the partnering journals:

  • Malaysian Journal of Learning and Instruction (MJLI) (SCOPUS Q1)

  • A journal promoting knowledge in Arts and Design, with a special issue on Empowering Creativity for Design and Digital Art Innovation (SCOPUS Q2)

  • ALAM CIPTA International Journal of Sustainable Tropical Design Research and Practice, with a special issue (SCOPUS Q3)

  • MMU Press Journals, The International Journal of Creative Multimedia (IJCM), indexed in MYCITE and MyJurnal

  • International Journal of Advanced Research in Education and Society, indexed in MYCITE and MyJurnal

  • International Journal of Business and Technology Management, indexed in MYCITE and MyJurnal

  • Asian Journal of Research in Education and Social Sciences, indexed in MYCITE and MyJurnal


  • Generative AI in Creative Media

    AI Generated Contents and Techniques, Generative Music and Composition, Photorealism, Generative Assets, AI-driven Tools for Creative Contents, Application of Generative Models, Human-AI Collaboration.

  • Creative Multimedia Technology

    Computer Graphics and Techniques, Animation and Visual Effects Techniques, Digital Audio, Sound Effects and Techniques, Interactive Multimedia.

  • Digital Arts and Expression

    Creative Coding, Generative Art, Interactive Installation, Experimental Media, Drone Technology, Projection Arts, Digital Creativity, Computational Creativity, Interactive Electronics.

  • Cinematic Arts, Digital Video and Film Technology

    Cinematic Fabrication, Digital Cinematic, Motion Capture, Streaming Media, Virtual Production Process, Interactive Movie, Drone Creative Videography, Worldbuilding Study.

  • Interactive and Immersive Media

    Virtual Reality, Metaverse, Spatial Design, Simulation Design, Interior and Build Environment Studies, Virtual World, Digital Twin, Emotional and Social Components.

  • Human Centric Design

    User-Centred Design, Design for Social Change, User Experience, Interface Design, Brand Experience, Gendered Design, Interactive Design, Affective Design, Ergonomic Study, System Usability.

  • Digital Game and Development

    2D / 3D Game Asset, Game Animation, Game Design and Development, Game Programming, Game Engine, AI-driven Game Design.

  • Education Technology

    Learning Analytic, Intelligent Tutoring, Personalised Learning, Smart Learning Environment, Interactive Multimedia (AR, VR, XR, Metaverse), Mobile Learning.

  • Web, Content Management and Platforms

    Web Coding, Information Design, Media Management and Platforms, User Experience and Interface Design, Mobile Design and Application.

  • Interdisciplinary Design, Development & Applications

    Sustainable Design, Design Collaboration, Advertising Design, New Product Development, Environmental Design, Culture and Heritage Design, Design for Smart City, Green Design, Design for Health, Design Education.

  • Digital Media and the Creative Industry

    Media Culture and Technology, Media and Communication. Media and Intermedia Literacy, Social Media, Mobile Media, Creative Industry, Digital Content, Digital Marketing, Future of Creative Work.


Prof. Dr. Mohd Shafry Mohd Rahim

Deputy Vice-Chancellor (Academic & International)
Universiti Teknologi Malaysia (UTM)

Professor Dr. Mohd Shafry Mohd Rahim currently holds the distinguished position of Deputy Vice-Chancellor (Academic & International) at the Universiti Teknologi Malaysia (UTM) in Skudai, Johor, Malaysia. His global academic engagement is further exemplified by his role as an Adjunct Professor at Sohar University in Oman. Prof Shafry embarked on his academic journey with the successful completion of a Diploma in Computer Science in 1997, followed by a Bachelor of Science in Computer Science with a specialization in Computer Graphics in 1999. His academic pursuits continued at UTM, culminating in the achievement of a Master of Science in Computer Science in 2004. Notably, he earned his Ph.D. in Spatial Modelling in 2008 from the esteemed University Putra Malaysia (UPM), solidifying his expertise in the field. Currently serving as a Professor of Image Processing at the Faculty of Computing at UTM, Malaysia, Professor Shafry also holds the position of Research Fellow for Media and Game Innovation of Excellence (MaGICX) at the Institute of Human-Centred Engineering (iHuMeN), UTM. His leadership extends to spearheading Image Processing and Application Research Initiatives, showcasing his dedication to advancing research and fostering innovation. Motivated by a passion for groundbreaking inventions, Professor Shafry focuses on processing diverse image types for emerging applications, aligning with the ongoing technological revolution aimed at enhancing lives. His extensive research interests span image enhancement, feature extraction, segmentation, recognition, detection, and classification, reflecting his multifaceted expertise in the field. Additionally, he has a profound understanding of deep learning, computer graphics, computer vision, and digital media. Recognizing the importance of collaboration between academia and industry, Professor Shafry has successfully secured research funding from various sources, including the University, the Malaysian Government, Industries, and international programs such as HORIZON 2020 – EU Research and Innovation Programme. Notably, he has collaborated with Billion Prima Sdn Bhd on Scanning Technology using AI and implemented Media Technology at Thirty-Two (32) Cilik Al Fateh Kindergarten under Kumpulan Pendidikan Al Fateh Malaysia (Non-Profit Organization) to foster creative and innovative thinking in children.


Prof. Gunalan Nadarajan

Dean Emeritus
Penny W. Stamps School of Art and Design, University of Michigan, USA)

Gunalan Nadarajan, an art theorist, and curator working at the intersections of art, science and technology, is Dean Emeritus and Professor at the Penny W. Stamps School of Art and Design at the University of Michigan. His publications include Ambulations (2000), Construction Site (edited; 2004) and Contemporary Art in Singapore (co-authored; 2007), Place Studies in Art, Media, Science and Technology: Historical Investigations on the Sites and Migration of Knowledge (co-edited; 2009), The Handbook of Visual Culture (co-edited; 2012) and over 100 book chapters, catalogue essays, academic articles and reviews. His writings have also been translated into 16 languages. He is on the editorial board of the book series, Technicities (Edinburgh University Press) and the journal, Cultural Politics (Duke University Press). He has curated many international exhibitions including Ambulations (Singapore, 1999), 180KG (Jogjakarta, 2002), media_city (Seoul, 2002), Negotiating Spaces (Auckland, 2004) and DenseLocal (Mexico City, 2009), Displacements (Beijing, 2014) and Mediating Asia (Taiwan,2022). He was contributing curator for Documenta XI (Kassel, Germany, 2002) and the Singapore Biennale (2006) and served on the jury of a number of international exhibitions and festivals, ISEA2004 (Helsinki / Talinn), transmediale 05 (Berlin), ISEA2006 (San Jose), Ars Electronica (2007) and FutureEverything Festival (Manchester, 2009). He was Artistic Co-Director of the Ogaki Biennale 2006, Japan and Artistic Director of ISEA2008 (International Symposium on Electronic Art) in Singapore. In 2004, he was elected a Fellow of the Royal Society of Art. He is active in the development of media arts internationally and has previously served on the Board of Directors of the Inter Society for Electronic Art, is on the Advisory Boards of the Archive of Digital Art (Austria), the New Media Caucus and was an advisor on creative programs of digital culture to the UNESCO and the Smithsonian Institution. Nadarajan also served on the International Advisory Board of the ArtScience Museum in Singapore (2014-2022). He co-founded and continues to work on a National Science Foundation funded Network for Science Engineering, Art and Design to develop and support a national network for collaborative research, education and creative practice between sciences, engineering, arts and design. He served on the National Academies of Sciences, Engineering and Medicine (USA) committee and co-authored the report, Branches from the Same Tree: The Integration of the Humanities and Arts in Sciences, Engineering and Medicine in Higher Education (2018). Nadarajan has worked on enabling conversations, initiatives and policy changes in art and design higher education in the US in various capacities including on the Board of Directors of College Art Association (2014-18), and most recently served on the Board of Directors of the National Association for Schools of Art and Design (2018-2022). Nadarajan currently serves as co-convenor of the Asia-Pacific Artistic Research Network. He has served in a variety of academic roles in teaching, academic administration and research for three decades. Prior to joining University of Michigan, he held appointments at MICA (Maryland Institute College of Art), the College of Arts and Architecture, Pennsylvania State University and the Lasalle College of the Arts, Singapore.

Professor Ts. Dr. Ruslan Abdul Rahim

National Academy of Arts, Culture & Heritage (ASWARA), Malaysia

Upon completing his Diploma, Ruslan earned his stripes in the Malaysian advertising industry during the mid 80s. A stint as the sole graphic designer at PROTON’s Research & Development Department saw him pursuing and obtaining his Masters (M.Sc. Communications Design 1991) at the renowned Pratt Institute, New York City, U.S.A. It was here that he honed his skills in New Media encompassing Computer Graphics & Animation. A shift in his academic outlook brought a deep commitment towards an exploration of Interface design in the realm of the then burgeoning World Wide Web. This led him to embark on his doctoral research at Brighton University, East Sussex, UK on Interface Design for dyslexic users in 1996. He then returned to Malaysia after the new millennium and continued his academic service in UiTM. Since then, he has held numerous academic administrative positions spanning from Faculty Deputy Dean, Head of Quality Management (Office of Academic Affairs) and Director for the Institute of International Design Excellence in UiTM. His tenure as Dean of the Faculty of Art & Design which began in 2018 culminated to his appointment as Rector for the National Academy of The Arts, Culture & Heritage (ASWARA) since 2021. An encapsulation of nearly 39 years in private & public practice also included Visiting Professorship, Academic Advisor and External Examiner appointments at numerous private and public Universities. Ruslan was also the Principle Designer for the creative team that designed the personal Emblem for Her Royal Highness of Selangor, D.Y.M.M. Tengku Permaisuri Selangor (2021). He was the Rector for the National Academy of the Arts, Culture and Heritage, Ministry of Tourism, Arts & Culture (ASWARA) from years 2021 to early 2024. He continues his pursuit of knowledge within his field and enjoys tinkering in the realm of the metaverse.



Dato Kamil Ahmad bin Dato Mohd. Othman

Chairman of National Film Development Corporation Malaysia (FINAS)

When Dato Kamil served as the Vice President Creative Multimedia Division of the Multimedia Development Corporation (MDEC) of Malaysia, he has established a working relationship with the Korean Culture Content Agency (KOCCA) South Korea for the purpose of policy sharing and to facilitate co-productions for animated TV series. He also established relations with the Cartoon Network and Disney Channel in Asia to ensure there will be distribution for Malaysia’s TV series regionally. He co-founded the Asian Film Commission Network (AFCNET) and the Asia Content Business Summit (ACBS). He became Director General of National Film Development Corporation Malaysia (FINAS) in 2014-2016 and advisor to Creative Industries, Ministry of Communications & Multimedia Malaysia in 2017-2018. He now serves as the Chairman of FINAS.




Conference General Chair: Prof. Dr. Koo Ah Choo
Conference General Co-Chair: Ts. Dr. Vimala Perumal
Conference Secretary & Treasurer: Dr. Karolina Paterek (Head) and Dr. Tenku Putri Norishah Tenku Shariman
Keynote and Industry Speakers: Dr. Roopesh Sitharan (Head) and Ms. Qistina Ruslan
Publicity and Marketing: Mdm. Rosnani Abdul Rahman (Head), A. P. Dr. Soo Wincci and Dr. Tan Yun Yi (Universiti Sains Malaysia)
Design and Advertising Materials: Mr. Aliff Afiq Mohd Anuar (Head) and Mr. Ahmad Saufi Mohammed
Publication: Dr. Khong Chee Weng (Head), Dr. Elyna Amir Sharji, Prof. Dr. Neo Mai and Dr. Zainudin Siran
Co-Chairs for Technical Programme Committee (TPC): Dr. Heidi Tan Jeen-Yu, Assoc. Prof. Dr. Lim Kok Yoong and Ts. Amir Shahlan Amiruddin
Programme Booklet and Scheduling: Mr. Yap Sau Bin (Head) and Dr. Junita Shariza Mohd Nasir
Logistic and Facilities: Mr. Mohd Nazri Rusli (Head), Mr. James Ly Toong Kwok and Mr. Muhammad Afiq Mohamad Nasir
Editorial Team: Dr. Heidi Tan Yeen-Ju, Assoc. Pro. Dr. Lim Kok Yoong, Ts. Amir Shahlan Amiruddin and Prof. Dr. Koo Ah Choo


Technical Programme Committee as Co-Chair: Dr. Heidi Tan Yeen-Ju (Multimedia University)
Technical Programme Committee as Co-Chair: Assoc. Prof. Dr. Lim Kok Yoong (RMIT Saigon South Campus)
Technical Programme Committee as Co-Chair: Ts. Amir Shahlan Amiruddin (Multimedia University)


Assoc. Prof. Ts. Dr. Muhammad Zaffwan bin Idris (Sultan Idris Education University)
Assoc. Prof. Dr. Nurul Nisa Omar (International University of Malaya-Wales)
Dr. Tan Yun Yi (Universiti Sains Malaysia)
Dr. Kwok Wai Jing (Joyce) (Xiamen University Malaysia)
Dr. Syamsul Zahri Bin Subir (Tunku Abdul Rahman University of Management and Technology)
Dr. Nurzihan Hassim (National University Malaysia)
Dr. Mohd Fuad Bin Md Arif (Universiti Teknologi MARA)
Dr. Siow May Ling (Universiti Putra Malaysia)
Dr. Zukeri Bin Ibrahim (Universiti Malaysia Kelantan)
Prof. Dr. Teoh Sian Hoon (Universiti Teknologi MARA)
Dr. Nur Safinas Binti Albakry (Sultan Idris Education University)
Dr. Siti Salwa Isa (Universiti Teknologi MARA)
Dr. Kogilathah Segaran (Cosmopoint College)
Dr. Hushinaidi Abdul Hamid (Universiti Utara Malaysia)
Prof. Datuk Ts. Dr. Ahmad Rafi Bin Mohamed Eshaq (Multimedia University)
Assoc. Prof. Dr. Hew Soon Hin (Multimedia University)
Prof. Dr. Wong Chee Onn (Multimedia University)
Prof. Dr. Neo Tse Kian (Multimedia University)
Prof. Dr. Neo Mai (Multimedia University)
Dr. Junita Shariza Mohd Nasir (Multimedia University)
Dr. Nursuliana binti Sulaiman (Multimedia University)
Assoc. Prof. Dr. Liew Tze Wei (Multimedia University)
Dr. Fauzan Bin Mustaffa (Multimedia University)
Dr. Sy. Nurleyana Wafa Binti Sy. Naguib Wafa (Multimedia University)
Dr. Priyadarshini Muthukrishnan (INTI International University Malaysia)
Ts. Dr. Vimala Perumal (Multimedia University)
Ts. Dr Khong Chee Weng (Multimedia University)
Prof. Madya Dr. Che Soh bin Said (Sultan Idris Education University)
Dr. Zainudin Siran (Multimedia University)
Ts. Dr. Jason Wong Yoke Seng (Sultan Idris Education University)
Dr. Juhanita Jiman (University Malaysia of Computer Science & Engineering (UNIMY))
Dr. Edina M. Nasseri (Akademi Seni Budaya Dan Warisan Kebangsaan (ASWARA))
Dr Cheng Kin Meng (Universiti Tunku Abdul Rahman Malaysia)
Mr. Anis Harun (Multimedia University)
Dr. Elyna Amir Sharji (Multimedia University)
Assoc. Prof. Dr. Tan Choo Kim (Multimedia University)
Prof. Dr. Chen Chwen Jen (Universiti Malaysia Sarawak)
Dr. Roopesh Sitharan (Multimedia University)
Assoc. Prof. Dr. Norbayah Suki (Universiti Utara Malaysia)
Dr. Yvonne Lee Lean Ee (Multimedia University)
Dr. Tenku Putri Norishah Tenku Shariman (Multimedia University)
Dr. Lim Boon Kian (Multimedia University)
Prof. Dr. Ervina Efzan Binti Mhd Noor (Multimedia University)
Ts. John Hii (Taylor's University)
Dr. Ts. Ang Kok Yew (Universiti Tunku Abdul Rahman)
Assoc. Prof. Dr. Ooi Chee Pun (Multimedia University)
Eddy Izuwan Musa (Multimedia University)

Assoc. Prof. Tomohiro Fukuda (Osaka University Japan)
Assoc. Prof. Wael Abdelhafeez M. Abdelhameed (Applied Science University Bahrain)
Dr. Safurah Abdul Jalil (Higher Colleges of Technology, Ras Al Khaimah, United Arab Emirates)
Dr. Izani Zainal Abidin (Higher Colleges of Technology, Abu Dhabi, United Arab Emirates)
Assoc. Prof. Dr. Yoko Akama (RMIT Australia)
Dr. Mohd Hafizuddin Mohd Yusof (Bahrain Polytechnic, Kingdom of Bahrain)
Dr. Mahmoud AbuShawali (University of Business & Technology, Saudi Arabia)
Assoc. Prof. Dr. Ina Conradi (Nanyang Technological University)
Dr. Nhat Tram Phan-Le (Monash University, Australia)
Assoc. Prof. Dr. Astrid Kusumowidagdo (Universitas Ciputra, Indonesia)
Dr. Dennis John Sumaylo (University of the Philippines, Mindanao)
Prof. Dr. M. Saleh Uddin (Kennesaw State University, Marietta Campus Metro Atlanta, Georgia)
Dr. Phillip G. Queroda (The Pangasinan State University-Open University Systems (PSU-OUS), Pangasinan State University, Philipines)
Dr. Rista Ihwanny (University Multimedia Nusantara, Indonesia)
Dr. Teddy Hendiawan (University Multimedia Nusantara, Indonesia)
Dr.Sn. Yusup Sigit Martyastiadi (University Multimedia Nusantara, Indonesia)
Dr. Kurnia Setiawan (Universitas Tarumanagara, Indonesia)
Dr. Siti Nurannisaa (Universitas Tarumanagara, Indonesia)
Dr. Aghastya Wiyoso (Universitas Tarumanagara, Indonesia)
Riky A. Siswanto (Telkom University , Indonesia)
Dr. Andreas Rio Adriyanto (Telkom University , Indonesia)
Dr. Dandi yunidar (Telkom University , Indonesia)
Dr. Wirania Swasty (Telkom University , Indonesia)
Dr Rachel Jahja (RMIT Vietnam)
Associate Professor Dr. Donna Cleveland (RMIT Vietnam)
Dr. Andrew Stiff (RMIT Vietnam)
Dr. Renick Bell (RMIT Vietnam)
Prof. Junghwan Sung (Soongsil University)
Ricardo Arce (RMIT Vietnam)
Dr. Renusha Athugala (RMIT Vietnam)
Dr. Surendheran Kaliyaperumal (RMIT Vietnam)
Dr. Abdul Rohman (RMIT Vietnam)
Dr Corinna Erken (RMIT Vietnam)