Noreen Sabrina Mohd Noor

Group Head, Corporate Communications & Branding EDOTCO Group

Noreen Sabrina is a dynamic and visionary leader who has left an indelible mark in the world of corporate communications and branding. With a career spanning over 20 years, she has consistently showcased her expertise, inspiring others with her powerful presence and unwavering commitment to excellence. She currently holds the position of Group Head, Corporate Communications & Branding at EDOTCO Group, where she spearheads initiatives that shape the company's brand reputation, drive strategic rebranding, promote sustainability, and foster community partnerships in Malaysia and across Asia. Her transformative leadership has elevated EDOTCO's brand value, earning its recognition as one of Malaysia's three ASEAN unicorns. Before joining EDOTCO, Noreen held key roles at reputable organisations such as HSBC Global Resourcing, Malaysia Digital Economy Corporation (MDEC), Malaysian Resources Corporation Berhad (MRCB), and the Minister's Office of the Ministry of Communications & Multimedia Malaysia. Her vast experience and expertise have been honed through a remarkable academic journey, earning a double major in Media Innovation and Management from Multimedia University and an MBA from Cardiff Metropolitan University, all while raising three children and maintaining a demanding full-time career. Noreen's commitment to lifelong learning drives her to constantly seek new ideas and challenges to remain at the forefront of her field. Her expertise in integrated brand and strategic communications has earned her prestigious gold awards for her campaigns, locally and regionally. She also contributes to the industry as a member of the Advisory Council Board at a Malaysian university and as a regular assessor in the APPIES Awards panel, where she shapes industry standards and recognises excellence. Noreen's remarkable career trajectory and dedication make her a true influencer and leader in the world of corporate communications and branding. Beyond her professional achievements, she is an inspiring figure, embodying resilience, determination, and an unwavering pursuit of excellence. Her journey serves as a beacon of inspiration for aspiring professionals as she continues to empower others to make a lasting impact on the industry.